Starting a Private Label Amazon Business, Part 2: Building Your Brand

You’ve got your product, now give people a reason to buy it.

Congratulations! You’ve taken that difficult first step and selected the product niche you want to get into as an Amazon seller.

Now I’ve talked about building your brand before, and it’s pretty obvious how important that is.

But to drive the point even FURTHER, consider this…

If you’re selling private or white label products on Amazon, there’s a pretty good chance you’re not the only one selling you particular products.

In fact, there are probably a number of other sellers out there that sell the exact same thing…

So what are the odds that you’ll be the store they buy from?

Well… that depends on how well your brand yourself.

The game is won by coupling superior quality of your products along with developing a premium brand.

That being said, I’m going to share with you 3 essential factors that contribute to building a lasting business through branding.

It’s very important that you prioritize these if you want to create a lasting business on Amazon.

Consider these your “3 rules of engagement” 😉


Rule #1: Think Long-Term

Don’t be short-sighted. The moves that you make in the short term should be done in the interest of succeeding in the long term.

The first part in this is making sure that the quality of your products are the best they can be.

Consumers are smarter now, and they pay very close attention to the quality of what they buy. Don’t ever forget about that.

Even though Amazon is a vast, global marketplace, you gotta think about your business like you’re selling in a small town and you personally know everyone who buys from you.

This way of thinking should indicate two things:

  1. That you care about your customers, and
  2. Your customers all talk to each other.

The second part of that is especially important to remember because customers today have a bigger voice than they’ve ever had before.

You want to do everything you can to ensure that they are saying good things about your business and products.

Amazon considers themselves to be a customer-centric business, and so should you.

The foundation of a successful and long-lasting Amazon business (or any business really) is built on happy customer experiences.

Remember that consumers have the power of choice. They can choose to buy from anyone or anywhere. Respect that power and they will be loyal to you.

Rule #2: Dare To Be Different

Make sure your product is unique. If you’re selling something that’s not exactly proprietary, you can still customize it to make it stand out.

If you haven’t guessed already, your brand is a big part of what makes your product unique.

But more on that in a bit. Another important thing is not being afraid to apply your creativity to the look of your products.

This could be anything from a slight variation on the product design itself, or even how your logo looks!

For example, there isn’t much you can change in the design of something like, say, a phone charger cable. BUT you can definitely put a unique logo on there.

Sometimes how aesthetically pleasing a logo is can influence a purchasing decision. The human mind is an interesting thing, isn’t it? 😁

Now, when talking about your brand being what makes your product unique; make sure it’s something that isn’t easily duplicated.
It’s important to trademark your awesome brand design, once you develop it.

Also, you should work to get your brand verified on Amazon. This will prevent other people from being able to sell their products on your listing as well.

Building the uniqueness of your brand should always be a priority of yours. This is the kind of thing that is going to build a community of loyal fans, get your products their own dedicated website, and even get them sold in brick and mortar stores.

Rule #3: Always Focus on Problem Solving

The third and final rule of engagement. Put yourself on a journey of never-ending improvement.

Keep your customers happy, keep great relationships with your manufacturers, and most importantly, keep yourself a step ahead and predict possible problems that can arise.

Whether it’s dealing with refunds or returns, or with manufacturing delays, these kinds of things happen and you want to be ready for them.

It’s also super important to get problems fixed before you continue to sell. If you’re practicing rule #1, aka focused on making long-term moves, that means that you are keeping the overall integrity and quality of your brand intact.

That means perfecting the branding of your first product before you start to sell different ones.

You want people to associate your brand with quality. That is what’s going to drive them to continue buying from you if you decide to diversify your product portfolio. They will be familiar with your brand being of a premium quality that they can trust.

If you are wanting to switch to selling different products to try and get a short-term money grab, you might risk ruining your whole business long term if your customers don’t already love and trust your brand.

The longevity of your business is important. That’s why it’s best not to make compromises and instead continue to focus on building and perfecting the brand.


There are your 3 rules of engagement for how you should build your brand on Amazon and beyond.

Make sure to create and sell high-quality products. Make sure they’re unique in both the design and branding.

Practice good ethics and integrity.

Follow through on your products and support your customers.

These are the building blocks of a lasting and successful business. And it all boils down to the mindset of the people running that business, aka YOU.

Make these priorities as an entrepreneur, and they will reward you. Let your brand be the mark that you wish to leave on the world!

Photo by Bench Accounting on Unsplash

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